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E-commerce & Retail Ads

Profitable scaling campaigns across Google Shopping, Performance Max, and high-converting Meta dynamic product ads.

GL Hair UK

#1 Google search rank on £5/day budget

Live Site: glhair.uk

Services: Google Shopping Ads (PPC) · UK E-Commerce Hair Brand · E-Commerce Sales

Impact at a glance

2,670

Unique clicks

£0.54

Average CPC

£5/day

Daily budget

Branded keyword ranking

The Story

Google Shopping campaigns driving 2,670 unique clicks at £0.54 CPC across 484,000 impressions on a £5/day budget. Branded keywords rank #1 on Google Shopping, and GA4 shows month-on-month traffic compounding every cycle.

Before vs. After

MetricBeforeAfter LK Digital

Shopping visibilityNo Shopping presence#1 branded keyword ranking

Traffic growthFlat / organic onlyClicks up 273%, page views up 183%

Paid acquisition costNo paid traffic£0.54 CPC on £5/day budget

PROOF - GOOGLE ADS SHOPPING CAMPAIGNS

▸Google Ads - GL Hair | Shopping Campaigns (#1 Branded Keyword Ranking)

PROOF - GA4 ANALYTICS TRAFFIC GROWTH

▸Google Analytics 4 - GL Hair | Month-on-Month Compounding Traffic Growth

What We Did

•Launched Google Shopping campaigns on a £5/day budget
•Achieved #1 ranking for branded keywords on Google Shopping
•Drove 2,670 unique clicks at £0.54 CPC across 484,000 impressions
•Set up GA4 to track month-on-month traffic compounding

Google ShoppingPPC

Eminence Jewels

Luxury jewellery scaling (£1,500+ orders)

Live Site: eminencejewels.com

Services: Meta Ads + Google Ads + GTM + GA4 · UK Luxury Bespoke Jewellery · Built from Zero

Impact at a glance

High-value sales (£1,500+ each)

3X+

ROAS achieved

4,524

Website users (4 months)

18+

GTM conversion tags live

The Story

Eminence Jewels launched in February with zero digital marketing. We built everything: Meta Pixel, Conversions API, Google Ads, GTM with 18+ tags and GA4 custom events. Within 4 months: 4 confirmed sales of £1,500+ each, a ROAS exceeding 3X+ and 4,524 website users from paid and organic channels combined.

Before vs. After

MetricBeforeAfter LK Digital

Digital presenceZero marketing footprintMulti-channel ecosystem live

High-value sales04 confirmed £1,500+ sales

TrackingNo pixels, no tags18+ GTM tags + CAPI + Pixel

PROOF - META ADS CAMPAIGNS

▸Meta Ads Manager - Eminence Jewels | All Campaigns

PROOF - META PIXEL & TRACKING

▸Meta Events Manager - Eminence Jewels Pixel | All Events Active

PROOF - GOOGLE ADS OVERVIEW

▸Google Ads - Eminence Jewels | All Campaigns

PROOF - GOOGLE ADS SEARCH DETAIL

▸Google Ads - Eminence Jewels Search Campaign | 13,131 impressions, 48 conversions

PROOF - GA4 USER ACQUISITION

▸Google Analytics 4 - Eminence Jewels | Month by month | 4,524 total users

PROOF - GTM CONVERSION TRACKING

▸Google Tag Manager - Eminence Jewels | 18+ Conversion Tags Active

What We Did

•Built the entire digital marketing setup from zero
•Installed Meta Pixel + Conversions API for dual tracking
•Configured Google Ads search campaigns at 94.3% optimisation score
•Built GTM workspace with 18+ conversion tags for Google Ads and GA4
•Set up GA4 custom events and dashboards
•Generated 4 confirmed high-value (£1,500+) sales within 4 months

Meta AdsGoogle AdsGTMGA4

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These are selected case studies. If you want to see more or explore campaign breakdowns in full detail, request our complete portfolio below.

GL Hair UK

#1 Google search rank on £5/day budget

Live Site: glhair.uk

Services: Google Shopping Ads (PPC) · UK E-Commerce Hair Brand · E-Commerce Sales

Impact at a glance

2,670

Unique clicks

£0.54

Average CPC

£5/day

Daily budget

Branded keyword ranking

The Story

Before vs. After

MetricBeforeAfter LK Digital

Shopping visibilityNo Shopping presence#1 branded keyword ranking

Traffic growthFlat / organic onlyClicks up 273%, page views up 183%

Paid acquisition costNo paid traffic£0.54 CPC on £5/day budget

PROOF - GOOGLE ADS SHOPPING CAMPAIGNS

▸Google Ads - GL Hair | Shopping Campaigns (#1 Branded Keyword Ranking)

PROOF - GA4 ANALYTICS TRAFFIC GROWTH

▸Google Analytics 4 - GL Hair | Month-on-Month Compounding Traffic Growth

What We Did

•Launched Google Shopping campaigns on a £5/day budget
•Achieved #1 ranking for branded keywords on Google Shopping
•Drove 2,670 unique clicks at £0.54 CPC across 484,000 impressions
•Set up GA4 to track month-on-month traffic compounding

Google ShoppingPPC

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