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Education & Training Ads

Full-funnel enrolment campaigns driving high volumes of qualified students for colleges, academies, and courses.

UNISEF

3,801 leads and 4,930 clicks from a zero-start ecosystem

Live Site: unisef.co.uk

Services: Meta Ads + Google Ads (PPC) · UK Education · Built from Zero

Impact at a glance

3,801

Total leads generated

£5.20

Cost per lead (target: £6)

4,930

PPC clicks in 1 month

£0.07

Google Ads CPC

The Story

UNISEF was a completely new business - zero campaigns, zero pixel, zero tracking. We built the entire paid media ecosystem from day one. Social ads delivered 3,801 leads below the client's cost target. PPC delivered 4,930 targeted visitors at £0.07 per click - one of the lowest CPCs in this portfolio.

Before vs. After

MetricBeforeAfter LK Digital

Paid media presenceZero campaigns, pixel, trackingFull Meta + Google Ads ecosystem live

Social lead costNo baseline£5.29 CPR - under £6 target

PPC traffic costNo paid traffic£0.07 CPC

PROOF - META ADS SOCIAL RESULTS

▸Meta Ads Manager - UNISEF | 3,801 leads at £5.29 CPR

PROOF - GOOGLE ADS PPC RESULTS

▸Google Ads - UNISEF | 4.93k clicks at £0.07 CPC

What We Did

•Built the entire paid media ecosystem from day one
•Launched Meta Ads campaigns that delivered 3,801 leads below the £6 CPR target
•Launched Google Ads campaigns driving 4,930 clicks at £0.07 CPC
•Generated 300+ lead form submissions in 30 days

Meta AdsGoogle AdsLead Gen

LV College

900+ leads, 7.9k PPC clicks and 94.4% optimisation score

Live Site: lvcollege.co.uk

Services: Meta Ads + Google Ads (PPC) · UK Beauty College · Lead Generation & Sales

Impact at a glance

900+

Total leads generated

7,900

Targeted PPC clicks

94.4%

Google Ads opt. score

93.24%

Top of page rate

The Story

Built a full paid media ecosystem for LV College across Meta Ads and Google Ads. Google Ads now drives 7,900 targeted clicks at £2.09 average CPC with a 94.4% optimisation score and 93.24% top-of-page rate - dominating the ad auction. Meta Ads CPR reduced from £7 for a single course to £4.25–£4.95 across all courses after expanding targeting and refreshing video creatives.

Before vs. After

MetricBeforeAfter LK Digital

Google Ads optimisation70–80%94.4%

Top of page rateLow visibility93.24%

Meta Ads CPR£7 (single course)£4.25–£4.95 (all courses)

PROOF - GOOGLE ADS PPC RESULTS

▸Google Ads - LV College | 7.9k Clicks & 94.4% Optimisation Score

PROOF - GA4 ANALYTICS & CONVERSION EVENTS

▸Google Analytics 4 - LV College | Last 30 Days Event Tracking

PROOF - META ADS SOCIAL RESULTS (BEFORE & AFTER)

▸Meta Ads Manager - LV College | Social Ads Before & After

What We Did

•Built full Meta Ads + Google Ads ecosystem for the college
•Improved Google Ads optimisation score from 70–80% to 94.4%
•Achieved 93.24% top-of-page rate to dominate the ad auction
•Reduced Meta Ads CPR from £7 to £4.25–£4.95 across all courses
•Refreshed video creatives and expanded targeting from one course to many

Meta AdsGoogle AdsLead Gen

Belle Academy

Record-low £1.40 cost per lead for courses

Live Site: belleacademy.co.uk

Services: Meta Ads + Google Ads (PPC) · UK Beauty Academy · Lead Generation

Impact at a glance

2,779

Total leads generated

£1.40

Cost per lead - record low

200+

Direct messages generated

43.1%

PPC interaction rate

The Story

2,779 qualified leads at the account's lowest-ever cost per acquisition for a beauty training academy. Meta Ads delivered the single best-performing lead ad in the account's lifetime, while Google Ads retargeting warmed audiences at just £0.02 per interaction.

Before vs. After

MetricBeforeAfter LK Digital

Cost per leadHigher CPR£1.41 - account's lowest ever

Total leadsUnderperforming campaigns2,779 leads generated

Retargeting efficiencyNo warm-audience strategy43.1% interaction rate at £0.02

PROOF - META ADS SOCIAL RESULTS

▸Meta Ads Manager - Belle Academy | 2,779 leads at £1.41 CPR - the lowest in account history

PROOF - GOOGLE ADS PPC RETARGETING

▸Google Ads - Belle Academy | Retargeting Video Campaign

What We Did

•Ran Meta Ads lead forms that became the account's best-performing campaign ever
•Drove 2,779 total leads at a record-low £1.41 cost per result
•Built Google Ads retargeting video campaigns for warm audiences
•Achieved 43.1% interaction rate at £0.02 per interaction

Meta AdsGoogle AdsLead Gen

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These are selected case studies. If you want to see more or explore campaign breakdowns in full detail, request our complete portfolio below.

UNISEF

3,801 leads and 4,930 clicks from a zero-start ecosystem

Live Site: unisef.co.uk

Services: Meta Ads + Google Ads (PPC) · UK Education · Built from Zero

Impact at a glance

3,801

Total leads generated

£5.20

Cost per lead (target: £6)

4,930

PPC clicks in 1 month

£0.07

Google Ads CPC

The Story

Before vs. After

MetricBeforeAfter LK Digital

Paid media presenceZero campaigns, pixel, trackingFull Meta + Google Ads ecosystem live

Social lead costNo baseline£5.29 CPR - under £6 target

PPC traffic costNo paid traffic£0.07 CPC

PROOF - META ADS SOCIAL RESULTS

▸Meta Ads Manager - UNISEF | 3,801 leads at £5.29 CPR

PROOF - GOOGLE ADS PPC RESULTS

▸Google Ads - UNISEF | 4.93k clicks at £0.07 CPC

What We Did

•Built the entire paid media ecosystem from day one
•Launched Meta Ads campaigns that delivered 3,801 leads below the £6 CPR target
•Launched Google Ads campaigns driving 4,930 clicks at £0.07 CPC
•Generated 300+ lead form submissions in 30 days

Meta AdsGoogle AdsLead Gen

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