Healthcare & Wellness Ads

Services: Meta Ads (Facebook & Instagram) · UK Hair Clinic · Lead Generation

Impact at a glance

The Story

Cost per lead fell from £146 to ~£6. Monthly leads scaled from 10–20 to 200–300 for a UK hair clinic through Meta Ads and tightly targeted landing pages.

Before vs. After

What We Did

• •Rebuilt entire campaign architecture from scratch - new audiences, new creative, new bid strategies
• •Cut cost per lead from £146 down to £6 - a 96% reduction
• •Scaled monthly lead volume from 10–20 to 200–300 and growing
• •1,300+ total quality leads generated and still counting

Services: Meta Ads · UK Private Healthcare · Built from Zero

Impact at a glance

The Story

Leeds Private Hospital arrived with zero digital marketing footprint - no pixel, no audiences, no ad history. We built everything from scratch, then generated 500+ leads including a sold-out open day event driven entirely by our social ad campaigns. The £15 CPR is fully accepted: in premium healthcare, one converted patient is worth far more, with their minimum average treatment cost £2,000+. We are now executing a 3-step brand-building funnel to grow awareness and bring CPR down over time.

Before vs. After

What We Did

• •3-step funnel: Awareness → Consideration → Conversion
• •Email marketing layer for post-enquiry nurturing
• •Expand creative formats - Reels, testimonial videos, carousel treatments

Services: Google Ads Audit & Optimisation + GTM + GA4 · UK Aesthetics Clinic · Built from Zero

Impact at a glance

The Story

Skinox was running Google Ads with no conversion tracking. Campaigns had no data, bid strategies were flying blind and real results were invisible. We conducted a full audit, installed GTM with 20+ conversion tags, restructured campaigns and fixed all tracking - giving the account meaningful data for the first time.

Before vs. After

What We Did

• •Full Google Ads audit and account restructure
• •Installed Google Tag Manager with 20+ conversion tags
• •Configured GA4 reporting and event tracking
• •Fixed broken tracking so every pound of spend became measurable

Services: Meta Ads · UK Aesthetics Clinic · Lead Generation

Impact at a glance

The Story

In aesthetics, lead quality matters more than lead volume. Every one of these 2,000+ leads already knew the price and the location before submitting their enquiry - these are not tyre-kickers. This is the result of precise ad copy and audience targeting from day one.

Before vs. After

What We Did

• •Built Meta Ads campaigns focused on price and location transparency
• •Launched 15+ ad formats to test creative and audience angles
• •Reached 284,511 accounts to generate 2,000+ qualified leads
• •Maintained £5.26 cost per lead while keeping every lead price-aware