Home Service Ads

Services: Meta Ads + Google Ads (PPC) · UK HVAC Company · Lead Generation

Impact at a glance

The Story

This HVAC and home services provider company was looking to generate a consistent flow of qualified homeowner enquiries. I managed both Meta and Google Ads, with Google Ads primarily used as a retargeting channel to re-engage homeowners who had previously visited the website through organic search or paid Meta campaigns. By combining Meta for new customer acquisition with Google Ads for strategic retargeting, I generated 2,779 qualified HVAC & other home services leads across both platforms at an overall £1.40 cost per result. Google Ads also achieved a £0.02 cost per interaction with a 43% interaction rate, which is a strong result for this niche.

Before vs. After

What We Did

• •Combined Meta acquisition with strategic Google Ads video retargeting for warm audience re-engagement
• •Generated 2,779 qualified HVAC and home service leads at an all-time low £1.40 CPR
• •Drove 1,040 retargeting video clicks at £8.17 CPM with a 43.1% interaction rate at £0.02 per interaction
• •Delivered the single best-performing lead ad in the account's entire history (£146k+ spend)

Services: Google Ads Audit & Optimisation + GTM + GA4 · UK HVAC Company · Audit & Optimisation

Impact at a glance

The Story

This HVAC company was running Google Ads with no proper conversion tracking. Campaigns had no meaningful data, bid strategies were flying blind and real service enquiries were difficult to measure. I conducted a full audit, installed GTM with 20+ conversion tags, restructured campaigns and fixed all tracking - giving the account meaningful data for the first time.

Before vs. After

What We Did

• •Conducted a comprehensive Google Ads account audit to identify tracking blindspots and bidding inefficiencies
• •Installed Google Tag Manager with 20+ custom conversion tags to track every inbound service booking and phone call
• •Restructured Brand and Non-Brand Search campaigns with Maximize Conversions bidding strategies
• •Delivered 3,142 total conversions at a 10.4% conversion rate and £0.63 average CPC across 66,984 clicks

Services: Meta Ads + Google Ads (PPC) · USA Roofing Company · Built from Zero

Impact at a glance

The Story

This USA roofing business was a completely new operation - zero campaigns, zero pixel, zero tracking. I built the entire paid media ecosystem from day one. Social Ads delivered 3,801 qualified roofing leads below the client's cost target. PPC delivered 300+ leads from Google alone and 4,930 targeted visitors at only £0.07 per click - one of the lowest CPCs in this portfolio.

Before vs. After

What We Did

• •Built the entire paid media ecosystem from day one (zero campaigns, zero pixel, zero tracking)
• •Delivered 3,801 qualified roofing leads through Meta Ads under the client's target cost
• •Generated 300+ high-intent roofing leads and 4,930 targeted visitors from Google PPC at £0.07 CPC
• •Achieved 71.9K impressions for just £357 total ad spend in month one

Services: Meta Ads + Google Ads + GTM + GA4 · UK Roofing Company · Built from Zero

Impact at a glance

The Story

This roofing and home improvement business launched with zero digital marketing. I built everything: Meta Pixel, Conversions API, Google Ads, GTM with 18+ tags and GA4 custom events. Within 4 months: 4 confirmed high-value enquiries, 5X more sales and 4,524 website users from paid and organic channels combined.

Before vs. After

What We Did

• •Built entire marketing and tracking infrastructure from zero: Meta Pixel, Conversions API, Google Ads, GTM, GA4
• •Implemented 18+ GTM conversion tags tracking quote requests, consultations, service forms, and WhatsApp leads
• •Structured Google Ads campaigns achieving 11,747 clicks at £1.09 CPC and 94.3% optimisation score
• •Identified winning ad variations generating 48 high-quality search conversions at £35.12 cost per conversion
• •Delivered 4,524 multi-channel users, 4 confirmed high-value sales, and 5X sales growth in 4 months

Services: Meta Ads + Google Ads (PPC) · UK Plumbing Company · Lead Generation & Sales

Impact at a glance

The Story

This UK plumbing company came to me looking to generate a consistent pipeline of high-quality homeowner enquiries while improving visibility against competing service providers. I managed both Meta and Google Ads, focusing on improving lead quality, expanding campaigns into different service segments, retargeting and bringing high-intent local prospects into their service funnel. By combining Meta for new customer acquisition with Google Ads for targeted search and retargeting, I generated 900+ quality Plumbing leads in less than 3 months, with a 10%+ higher conversion rate. Google Ads also generated 7.9K targeted visitors at £2.09 CPC, improved the optimisation score from 70-80% to 94% and achieved a 93.24% Top of Page Rate.

Before vs. After

What We Did

• •Managed Meta & Google Ads focusing on lead generation, retargeting and high-intent funnel building
• •Generated 900+ quality plumbing leads in less than 3 months with a 10%+ higher conversion rate
• •Delivered 7,900 targeted visitors at £2.09 CPC and boosted optimization score from 70–80% to 94.4%
• •Achieved a 93.24% top of page rate, dominating competitor auctions in the plumbing market
• •Reduced Meta Ads CPR from £7 to £4.25–£4.95 across multiple scaling campaigns

Services: Meta Ads + Google Ads + GTM + GA4 · Premium UK Plumbing · Built from Zero

Impact at a glance

The Story

• Google Tag Manager - complete workspace with 25+ tags and 19 triggers • GA4 analytics - user acquisition, lead generation, traffic channel reporting • Meta Pixel - PageView and Lead events active and firing • Google Ads - search campaigns targeting local plumbing and home service queries • Meta Ads - awareness and service promotion campaigns • Hotjar heatmap integration for UX optimisation

Before vs. After

What We Did

• •Configured full Google Tag Manager workspace from scratch with 25+ tags and 19 custom triggers
• •Implemented complete GA4 analytics setup with custom user acquisition, conversion paths, and event tracking
• •Deployed Meta Pixel with custom PageView and Lead events, plus Hotjar UX heatmaps
• •Launched targeted Google Ads and Meta Ads campaigns generating 5,518 users and 2-4 daily plumbing enquiries

Services: Meta Ads · UK Home Services · Lead Generation · Local Service Business

Impact at a glance

The Story

This home services client came to me after a bad experience running Meta lead ads for their local service business. They were also facing several ad rejection issues and struggling to generate consistent, high-quality enquiries. I reviewed their ad account, understood their requirements in detail, then worked with their design team to create new ads that complied with Meta's policies. I then set up the new lead campaign for their HVAC, roofing and plumbing services from scratch - resulting in 1,700+ leads from a single campaign, with many more to come.

Before vs. After

What We Did

• •Audited the Meta ad account to resolve ad rejection issues and align creatives with advertising policies
• •Collaborated with the design team to produce high-converting, service-specific ad creatives for HVAC, roofing, and plumbing
• •Structured price-transparent lead forms ensuring all leads are qualified and aware of pricing before enquiry
• •Delivered 2,000+ qualified leads at an average CPR of £6, scaling reach to 284,511 accounts