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Hospitality & Restaurants Ads

Hyper-local paid campaigns driving steady table reservations, private dining enquiries, and weekend sell-outs.

The Steak Restaurant

380 monthly reservations at £0.13/visitor

Live Site: thesteakrestaurant.com

Services: Meta Ads · UK Restaurant · Guest Reservations

Impact at a glance

380

Guest reservations / month

£0.13

Cost per web visitor

£0.30→£0.13

CPC reduction

Bookings, less spend

The Story

Consolidated fragmented campaigns to drive 380 guest reservations per month at just £0.13 per web visitor through local radius targeting and retargeting.

Before vs. After

MetricBeforeAfter LK Digital

Cost per web visitor£0.14 – £0.30£0.13 ↓ Lower than ever

Guest reservationsLow / inconsistent380 / month ↑ Consistent

Campaign efficiencyFragmented spendConsolidated ✓

PROOF - META ADS BEFORE & AFTER

▸Meta Ads Manager - The Steak Restaurant | Before vs. After

What We Did

•Audited and consolidated fragmented campaign spend into a streamlined Meta Ads structure
•Reduced cost per web visitor from £0.14–£0.30 down to £0.13 - the lowest ever
•Scaled guest reservations from low / inconsistent to 380 per month
•Built local awareness and retargeting funnels around the restaurant catchment area

Meta AdsLocal

Masakali London

30+ bookings generated in under 20 days

Live Site: masakali.co.uk

Services: Meta Ads · High-End London Restaurant · Guest Reservations

Impact at a glance

30+

Restaurant bookings in 15–20 days

167,249

People reached (1 campaign)

£0.07

Cost per landing page visit

347,693+

Total impressions

The Story

167K people reached at £0.07 per landing page visit, generating 30+ table reservations in under three weeks for a London restaurant launch. Meta Pixel was set up with PageView and Schedule events so every OpenTable booking is tracked back to the exact ad that generated it.

Before vs. After

MetricBeforeAfter LK Digital

Table bookings030+ in 15–20 days

Campaign reachNo active reach167,249 people

Booking trackingNo pixel / no attributionOpenTable bookings tracked to ad

PROOF - META ADS SOCIAL RESULTS

▸Meta Ads Manager - Masakali London | 6 Campaigns for Launch

PROOF - META EVENTS MANAGER (PIXEL)

▸Meta Events Manager - Masakali London Pixel | OpenTable Booking Tracking

What We Did

•Launched 6 targeted Meta Ads campaigns for the London opening
•Reached 167,249 people and generated 347,693+ impressions
•Set up Meta Pixel with PageView and Schedule booking events for OpenTable
•Tracked every reservation back to the exact ad that generated it

Meta AdsOpenTable Tracking

The 71 Lounge

3–4 table bookings daily from a full tracking rebuild

Live Site: the71.uk

Services: Meta Ads + Google Ads + GTM + GA4 · Premium UK Venue · Built from Zero

Impact at a glance

3–4

Table bookings per day

5,518

Website users (YTD)

27.4%

Traffic from paid search

25+

GTM tags & triggers live

The Story

Built The 71 Lounge's digital marketing infrastructure from zero: Google Tag Manager workspace with 25+ tags and 19 triggers, GA4 analytics, Meta Pixel, Google Ads local search campaigns and Meta Ads awareness campaigns. Result: 5,518 website users and 3–4 confirmed table bookings daily.

Before vs. After

MetricBeforeAfter LK Digital

Table bookingsNone / inconsistent3–4 confirmed per day

Tracking setupNo tags, no triggers25+ tags and 19 triggers

Paid search traffic0%27.4% of total users

PROOF - GA4 ANALYTICS MULTI-CHANNEL ECOSYSTEM

▸Google Analytics 4 - The 71 Lounge | 5,518 Total Users

PROOF - GOOGLE TAG MANAGER CONVERSION TRACKING

▸Google Tag Manager - The 71 Lounge | 25+ Tags & 19 Triggers

What We Did

•Google Tag Manager - complete workspace with 25+ tags and 19 triggers
•GA4 analytics - user acquisition, lead generation, traffic channel reporting
•Meta Pixel - PageView and Schedule (booking) events active and firing
•Google Ads - search campaigns targeting local dining and venue queries
•Meta Ads - awareness and event promotion campaigns
•Hotjar heatmap integration for UX optimisation

Google AdsGTMGA4Meta Ads

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The Steak Restaurant

380 monthly reservations at £0.13/visitor

Live Site: thesteakrestaurant.com

Services: Meta Ads · UK Restaurant · Guest Reservations

Impact at a glance

380

Guest reservations / month

£0.13

Cost per web visitor

£0.30→£0.13

CPC reduction

Bookings, less spend

The Story

Consolidated fragmented campaigns to drive 380 guest reservations per month at just £0.13 per web visitor through local radius targeting and retargeting.

Before vs. After

MetricBeforeAfter LK Digital

Cost per web visitor£0.14 – £0.30£0.13 ↓ Lower than ever

Guest reservationsLow / inconsistent380 / month ↑ Consistent

Campaign efficiencyFragmented spendConsolidated ✓

PROOF - META ADS BEFORE & AFTER

▸Meta Ads Manager - The Steak Restaurant | Before vs. After

What We Did

•Audited and consolidated fragmented campaign spend into a streamlined Meta Ads structure
•Reduced cost per web visitor from £0.14–£0.30 down to £0.13 - the lowest ever
•Scaled guest reservations from low / inconsistent to 380 per month
•Built local awareness and retargeting funnels around the restaurant catchment area

Meta AdsLocal

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