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Real Estate & Property Ads

Selected ad campaigns for estate agencies, luxury developers, and property investment firms - generating qualified buyer leads, investor registrations, and home valuation requests.

Real Estate Agency

Google Ads Audit & Optimisation + GTM + GA4

Services: Google Ads Audit & Optimisation + GTM + GA4 · UK Real Estate Agency · Audit & Optimisation

Impact at a glance

3,142

Total conversions

10.4%

Average Conversion Rate

£10

Average CPR

£0.63

Average CPC

The Story

This real estate agency was running Google Ads with no proper conversion tracking. Campaigns had no meaningful data, bid strategies were flying blind and real property enquiries were difficult to measure. I conducted a full audit, installed GTM with 20+ conversion tags, restructured campaigns and fixed all tracking - giving the account meaningful data for the first time.

Before vs. After

MetricBeforeAfter LK Digital

Conversion trackingNo proper tracking / flying blindGTM installed with 20+ conversion tags

Account performanceUnmeasured property enquiries3,142 conversions & 10.4% conv. rate

Average acquisition costUnoptimized bid strategies£0.63 average CPC & £10 average CPR

PROOF - GOOGLE ADS ALL-TIME OVERVIEW

▸Google Ads - Real Estate Agency | All-Time Account Performance

PROOF - CAMPAIGN BREAKDOWN

▸Google Ads - Real Estate Agency | Active & Historical Campaign Detail

What We Did

•Conducted a full account audit to uncover tracking gaps and misaligned bidding strategies
•Installed Google Tag Manager with 20+ conversion tags for end-to-end property enquiry tracking
•Restructured Brand and Non-Brand Search campaigns with Maximize Conversions bidding
•Delivered 3,142 conversions at a 10.4% average conversion rate and £0.63 CPC across 66.9K+ clicks

Google AdsGTM & GA4UK Real EstateLead Gen

Real Estate Consultation

Built from zero to 3,801 property leads & 4,930 clicks at £0.07 CPC

Services: Meta Ads + Google Ads (PPC) · UK Real Estate · Built from Zero

Impact at a glance

3,801

Total leads generated

£5.20

Cost per lead (target: £6)

£0.07

Google Ads CPC

4,930

PPC clicks in 1 month

The Story

This real estate business was a completely new operation - zero campaigns, zero pixel, zero tracking. I built the entire paid media ecosystem from day one. Social Ads delivered 3,801 property leads below the client's cost target. PPC delivered 300+ leads from Google alone and 4,930 targeted visitors at only £0.07 per click - one of the lowest CPCs in this portfolio.

Before vs. After

MetricBeforeAfter LK Digital

Paid media presenceZero campaigns, pixel, trackingFull Meta + Google Ads ecosystem live

Social lead costNo baseline£5.29 CPR - under £6 target

Google PPC trafficNo paid traffic4,930 clicks at £0.07 CPC & 300+ leads

PROOF - GOOGLE ADS PPC RESULTS

▸Google Ads - Real Estate Consultation | 4.93K clicks at £0.07 CPC and 300+ quality leads

PROOF - META ADS SOCIAL RESULTS

▸Meta Ads Manager - Real Estate Consultation | 3,801 leads at £5.29 CPR

What We Did

•Built the entire paid media ecosystem from day one (zero campaigns, zero tracking)
•Social Ads delivered 3,801 property leads below the client's cost target at £5.29 CPR
•Google PPC delivered 300+ quality leads and 4,930 targeted visitors at £0.07 CPC
•Scaled reach to 817,436 accounts across 23 ad sets while maintaining high lead quality

Meta AdsGoogle Ads (PPC)UK Real EstateLead Gen

USA Property Agency

900+ leads, 7.9K PPC clicks and 94.4% optimisation score

Services: Meta Ads + Google Ads (PPC) · USA Property Agency · Lead Generation & Sales

Impact at a glance

900+

Total leads generated

7,900

Targeted PPC clicks

94.4%

Google Ads opt. score

93.24%

Top of page rate

The Story

This property agency was looking to generate high-quality buyer and seller enquiries through Google Search while improving visibility against competing agencies. I managed both Meta and Google Ads, focusing on lead generation, retargeting and bringing high-intent prospects into their property funnel. By combining Meta for new customer acquisition with Google Ads for targeted search and retargeting, I generated 900+ quality property leads in less than 3 months, with a 10%+ higher conversion rate. Google Ads also generated 7.9K targeted visitors at £2.09 CPC, improved the optimisation score from 70-80% to 94%, and achieved a 93.24% Top of Page Rate.

Before vs. After

MetricBeforeAfter LK Digital

Google Ads opt. score70–80%94.4%

Top of page rateLow visibility93.24% (Dominates auction)

Meta Ads CPR£7 (single campaign)£4.25–£4.95 across all campaigns

PROOF - GOOGLE ADS PPC RESULTS

▸Google Ads - Property Agency | 7.9K clicks, 94.4% optimisation

PROOF - GA4 ANALYTICS (LAST 30 DAYS)

▸Google Analytics 4 - Property Agency | Last 30 Days Performance

PROOF - META ADS SOCIAL BEFORE & AFTER

▸Meta Ads Manager - Property Agency | Social Ads Before & After

What We Did

•Managed Meta & Google Ads focusing on lead generation, retargeting and high-intent funnel building
•Generated 900+ quality property leads in less than 3 months with a 10%+ higher conversion rate
•Delivered 7,900 targeted visitors at £2.09 CPC and boosted optimization score from 70–80% to 94.4%
•Achieved a 93.24% top of page rate, dominating competitor auctions in the property market
•Reduced Meta Ads CPR from £7 to £4.25–£4.95 across multiple scaling campaigns

Meta AdsGoogle Ads (PPC)USA PropertyLead Gen

Real Estate Agency

2,779 property leads at record-low £1.40 CPR & 43.1% PPC interaction rate

Services: Meta Ads + Google Ads (PPC) · UK Real Estate Agency · Lead Generation

Impact at a glance

2,779

Total leads generated

200+

Direct messages generated

43.1%

PPC interaction rate

£1.40

Cost per lead - record low

The Story

This Real estate agency was looking to generate a consistent flow of qualified buyers, sellers and property enquiries. I managed both Meta and Google Ads, with Google Ads primarily used as a retargeting channel to re-engage users who had previously visited property listings or the website through organic search or paid Meta campaigns. By combining Meta for new customer acquisition with Google Ads for strategic retargeting, I generated 2,779 property leads across both platforms at an overall £1.40 cost per result. Google Ads also achieved a £0.02 cost per interaction with a 43% interaction rate, which is a strong result for this niche.

PROOF - GOOGLE ADS PPC RETARGETING

▸Google Ads - Real Estate Agency | Retargeting Video Campaign

PROOF - META ADS SOCIAL RESULTS

▸Meta Ads Manager - Real Estate Agency | 2,779 leads at £1.41 CPR - the lowest in account history

What We Did

•Combined Meta Ads for new buyer acquisition with strategic Google Ads retargeting
•Generated 2,779 qualified property leads at a record-low £1.40 cost per result
•Achieved 1,040 retargeting video clicks at £8.17 CPM and a 43.1% interaction rate at £0.02 per interaction
•Delivered the single best-performing lead ad in the account's lifetime history (£146k+ spend)

Meta AdsGoogle Ads (PPC)UK Real EstateLead Gen

REAL ESTATE & PROPERTY

2,000+ Qualified Property Leads & Policy-Compliant Meta Campaign Rebuild

Services: Meta Ads · UK Real Estate · Lead Generation · Property Investment

Impact at a glance

2,000+

Leads generated so far

£6

Average CPR

284,511

Accounts reached

1,700+

Leads from single campaign

The Story

This real estate client came to me after a bad experience running Meta lead ads for their property campaigns. They were also facing several ad rejection and campaign performance issues. I reviewed their ad account, understood their requirements in detail, then worked with their design team to create new ads that complied with Meta's policies. I then set up the new lead campaign for their property listings and investment opportunities from scratch - resulting in 1,700+ leads from a single campaign, with many more to come.

Before vs. After

MetricBeforeAfter LK Digital

Ad Compliance & ApprovalFrequent ad rejections & poor performance100% policy-compliant ads & zero rejections

Lead Volume & IntentUnqualified leads & high CPA2,000+ price-aware, high-intent buyer leads

Campaign EfficiencyNo baseline scale£6 average CPR across 284,511 accounts reached

PROOF - META ADS RESULTS

▸Meta Ads Manager - Real Estate | 2000+ generated so far & many more to come

Why This Matters: In real estate, lead quality matters more than lead volume. Every one of these 1,700+ leads already knew the property price and location before submitting their enquiry - these are not tyre-kickers. This is the result of precise ad copy, property positioning and audience targeting from day one.

What We Did

•Audited the ad account to resolve ad rejection issues and align creatives with Meta's strict advertising policies
•Collaborated with the client's design team to produce high-converting, policy-compliant property ad creatives
•Structured high-intent lead generation funnels requiring prospects to review property pricing and location prior to submission
•Generated 2,000+ price-aware property buyer & investor leads at £6 CPR, reaching 284,511 targeted accounts

Meta AdsUK Real EstateLead GenProperty Investment

PREMIUM PROPERTY AGENCY

Complete Digital Ecosystem Built from Zero — 2-4 Daily Enquiries & 5.5K Users

Services: Meta Ads + Google Ads + GTM + GA4 · Premium UK Real Estate · Built from Zero

Impact at a glance

2-4

Serious enquiries per day

25+

GTM tags & triggers live

Custom triggers configured

5,518

Total multi-channel users

The Story

• Google Tag Manager - complete workspace with 25+ tags and 19 triggers • GA4 analytics - user acquisition, lead generation, traffic channel reporting • Meta Pixel - PageView and Lead events active and firing • Google Ads - search campaigns targeting local property and real estate queries • Meta Ads - awareness and property promotion campaigns • Hotjar heatmap integration for UX optimisation

Before vs. After

MetricBeforeAfter LK Digital

Tracking & AnalyticsZero tracking, analytics or tag infrastructure25+ GTM tags, 19 triggers, GA4 & Meta Pixel active

Property InquiriesNo digital lead generation baseline2-4 serious confirmed enquiries daily

User AcquisitionZero website traffic baseline5,518 multi-channel users across Search & Social

PROOF - GA4 USER ACQUISITION

▸Google Analytics 4 - Premium Property Agency | 5,518 total users

PROOF - GTM TAGS WORKSPACE

▸Google Tag Manager - Premium Property Agency | 25+ Tags Tracking All User Actions

PROOF - GTM TRIGGERS

▸Google Tag Manager - Premium Property Agency | All Triggers Configured

What We Did

•Configured full Google Tag Manager workspace from scratch with 25+ tags and 19 custom triggers
•Implemented complete GA4 analytics setup with custom user acquisition, conversion paths, and event tracking
•Deployed Meta Pixel with custom PageView and Lead events, plus Hotjar UX heatmaps
•Launched targeted Google Ads and Meta Ads campaigns generating 5,518 users and 2-4 daily property enquiries

Meta AdsGoogle Ads (PPC)GTM & GA4UK Real EstateBuilt from Zero

LUXURY PROPERTY & INVESTMENT

Built from zero to 4 high-value sales, 5X sales and 4,524 website users

Services: Meta Ads + Google Ads + GTM + GA4 · UK Luxury Real Estate · Built from Zero

Impact at a glance

High-value sales

Proven Strategies Deployed

More Sales

18+

GTM conversion tags live

The Story

This luxury property business launched with zero digital marketing. I built everything: Meta Pixel, Conversions API, Google Ads, GTM with 18+ tags, and GA4 custom events. Within 4 months: 4 confirmed high-value enquiries, 5X more sales and 4,524 website users from paid and organic channels combined.

Before vs. After

MetricBeforeAfter LK Digital

Digital marketing & trackingZero digital marketingFull Meta, Google Ads, GTM (18+ tags) & GA4

Website users (4 months)0 users4,524 total users (4,509 new)

Sales & high-value revenueNo digital sales baseline5X more sales & 4 high-value sales

PROOF - GOOGLE ADS OVERVIEW

▸Google Ads - Luxury Property | All Campaigns

PROOF - GOOGLE ADS SEARCH DETAIL

▸Google Ads - Luxury Property Search Campaign | 48 High quality conversions

PROOF - GA4 USER ACQUISITION

▸Google Analytics 4 - Luxury Property | 4,524 total users

PROOF - GTM CONVERSION TRACKING

▸Google Tag Manager - Luxury Property | 18+ Conversion Tags Active

What We Did

•Built entire marketing and tracking infrastructure from zero: Meta Pixel, Conversions API, Google Ads, GTM, GA4
•Implemented 18+ GTM conversion tags tracking property valuation forms, viewing requests, and WhatsApp leads
•Structured Google Ads campaigns achieving 1,747 clicks at £1.09 CPC and 94.3% optimisation score
•Identified winning ad variations generating 48 high-quality search conversions at £35.12 cost per conversion
•Delivered 4,524 multi-channel users, 4 confirmed high-value sales, and 5X sales growth in 4 months

Meta AdsGoogle Ads (PPC)GTM & GA4UK Real EstateLuxury Property

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Want to See More Results?

These are selected case studies. If you want to see more or explore campaign breakdowns in full detail, request our complete portfolio below.

Real Estate Agency

Google Ads Audit & Optimisation + GTM + GA4

Services: Google Ads Audit & Optimisation + GTM + GA4 · UK Real Estate Agency · Audit & Optimisation

Impact at a glance

3,142

Total conversions

10.4%

Average Conversion Rate

£10

Average CPR

£0.63

Average CPC

The Story

Before vs. After

MetricBeforeAfter LK Digital

Conversion trackingNo proper tracking / flying blindGTM installed with 20+ conversion tags

Account performanceUnmeasured property enquiries3,142 conversions & 10.4% conv. rate

Average acquisition costUnoptimized bid strategies£0.63 average CPC & £10 average CPR

PROOF - GOOGLE ADS ALL-TIME OVERVIEW

▸Google Ads - Real Estate Agency | All-Time Account Performance

PROOF - CAMPAIGN BREAKDOWN

▸Google Ads - Real Estate Agency | Active & Historical Campaign Detail

What We Did

•Conducted a full account audit to uncover tracking gaps and misaligned bidding strategies
•Installed Google Tag Manager with 20+ conversion tags for end-to-end property enquiry tracking
•Restructured Brand and Non-Brand Search campaigns with Maximize Conversions bidding
•Delivered 3,142 conversions at a 10.4% average conversion rate and £0.63 CPC across 66.9K+ clicks

Google AdsGTM & GA4UK Real EstateLead Gen

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