10.4% Conversion Rate at £0.63 CPC
How we overhauled a broken Google Ads account and built a 20+ tag tracking infrastructure to deliver 3,142 high-intent buyer and seller conversions at just £0.63 average CPC.
The Challenge
The client had spent over £15,000 on generic Google Ads campaigns managed by a previous agency with virtually zero attribution. High cost per click (£3.40+) on broad keywords was draining budget on tyre-kickers without generating serious valuation requests.
The Approach & Execution
We completely rebuilt their digital acquisition engine from tracking to copy, focusing solely on high-intent valuation and viewing searches.
Complete GTM & GA4 Tracking Overhaul
Implemented 20+ custom event triggers across phone clicks, WhatsApp initiates, dynamic form submissions, and appointment bookings with offline conversion imports.
Single Keyword Ad Group (SKAG) & Intent Restructuring
Eliminated wasteful broad terms and introduced high-intent phrase/exact match clusters around 'property valuation', 'sell my flat fast', and off-market developments.
High-Converting Mobile-First Landing Pages
Engineered ultra-fast landing pages with 2-step instant valuation widgets, social proof badges, and clear local credibility markers.
Smart Bidding & Audience Layering
Trained Google's Target CPA algorithm using clean conversion data, layered with in-market real estate audiences and strict geographic postcodes.
The Results & Business Impact
Within 120 days, the agency became the dominant paid search presence in their territory, reducing cost per acquisition by 74% while scaling qualified valuation volume.
LK Digital transformed our inbound lead flow completely. For the first time, our sales team has a predictable stream of property owners requesting valuations every single week at a fraction of our previous cost.
Services & Deliverables
- Google Tag Manager 20+ Tag Architecture
- GA4 E-commerce & Lead Tracking
- Google Ads Search & PMax Restructure
- Custom Valuation Landing Page Rebuild
- Bi-Weekly Conversion Rate Audits
Book a free 30-minute growth strategy session to discuss your campaign architecture.
More Client Case Studies
Total Leads Generated
Record-Low £1.40 CPR & 43.1% PPC Rate
Combined Meta lead acquisition with Google Ads retargeting for HVAC & home service contractors.
Sales Growth
Built from Zero to 4 High-Value Sales
Full paid media and analytics ecosystem: 4 confirmed high-value property sales and 4,524 users in 4 months.
High-Intent Leads
2,000+ Price-Aware Local Service Leads
Policy-compliant Meta ad funnels delivering pre-qualified HVAC, roofing and plumbing enquiries at £6 CPR.
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