3,142 conversions tracked from zero visibility
Rebuilding the analytics foundation and Google Search infrastructure from zero visibility to accurately capture and attribute 3,142 patient enquiries.
The Challenge
The multi-clinic group was spending £8,000/month across Google Ads with zero reliable conversion tracking. Clinic managers could not tell which ad drove which clinic's revenue.
The Approach & Execution
We audited and purged broken tracking tags, deployed a clean 22-event GTM container, and restructured campaigns by individual clinic location.
Clean GTM Container Deployment
Implemented strict deduplication rules, custom form listeners, and dynamic phone call tracking for each clinic branch.
Location-Specific Campaign Splitting
Separated ad groups by postal radius to ensure budget was allocated strictly according to clinic appointment capacity.
Value-Based Bidding Training
Fed verified clinic consultation revenue back into Google Ads machine learning models.
The Results & Business Impact
Captured and tracked 3,142 clean patient conversions while reducing overall cost per acquisition by 45%.
Services & Deliverables
- Enterprise GTM & GA4 Multi-Location Setup
- Dynamic Phone Call Number Swapping
- Google Ads Campaign Restructuring
- Executive ROI Dashboard in Looker Studio
Book a free 30-minute growth strategy session to discuss your campaign architecture.
More Client Case Studies
Total Conversions
10.4% Conversion Rate at £0.63 CPC
Google Ads audit, GTM overhaul with 20+ conversion tags and campaign restructure for a high-intent property agency.
Total Leads Generated
Record-Low £1.40 CPR & 43.1% PPC Rate
Combined Meta lead acquisition with Google Ads retargeting for HVAC & home service contractors.
Sales Growth
Built from Zero to 4 High-Value Sales
Full paid media and analytics ecosystem: 4 confirmed high-value property sales and 4,524 users in 4 months.
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