Ranking #1 on a £5/day budget
Proving that smart account structure beats huge budgets: How we secured #1 position and 2,670 high-converting clicks on just £5/day ad spend.
The Challenge
A boutique e-commerce brand needed to compete against massive retailers with six-figure ad budgets. With only £5/day available, every single click had to count.
The Approach & Execution
We built a hyper-specialized exact match and long-tail Shopping campaign architecture that captured buyers at the point of purchase.
Long-Tail Product Feed Architecture
Optimized product titles and descriptions with exact SKU attributes, dimensions, and purchase modifiers.
Aggressive Negative Keyword Sculpting
Added 400+ negative keyword exclusions to block informational queries, DIY tutorials, and free download searches.
Target Impression Share Strategy
Focused 100% of budget on the top 5 highest-margin product lines with exact match targeting.
The Results & Business Impact
Achieved the #1 position on key transactional search terms and generated 2,670 store visits at a profitable 4.2X ROAS.
Services & Deliverables
- Google Merchant Center Feed Optimization
- Exact-Match High-Intent Ad Copy Setup
- Negative Keyword Defense Matrix
- E-commerce Purchase Value Tracking
Book a free 30-minute growth strategy session to discuss your campaign architecture.
More Client Case Studies
Total Conversions
10.4% Conversion Rate at £0.63 CPC
Google Ads audit, GTM overhaul with 20+ conversion tags and campaign restructure for a high-intent property agency.
Total Leads Generated
Record-Low £1.40 CPR & 43.1% PPC Rate
Combined Meta lead acquisition with Google Ads retargeting for HVAC & home service contractors.
Sales Growth
Built from Zero to 4 High-Value Sales
Full paid media and analytics ecosystem: 4 confirmed high-value property sales and 4,524 users in 4 months.
Want to see more of our work? Request the full portfolio and we'll send it to your inbox.